Coffeebar Leaves a Bigger Impact Than Coffee
Since 2010, Coffeebar has been a regular stop in our mornings for great coffee and tea (hello Coconut Chai!) as well as outstanding pastries. They’re a great pick because of their “radically inclusive, community-focused café that serves up…coffee, organic tea, natural wine, and house-made pastries and food,” as their Marketing Director, Kristina Tuason, says. We have a huge sense of pride knowing that a humble Truckee shop has now grown and serves five communities in the Tahoe Basin and Bay Area. AND their rebranded coffee bags won a Silver medal at the 2019 American Advertising Awards! After chatting with Tuason, we realized that Coffeebar offers the Truckee community something much greater than just a cup of coffee…
Greg Buchheister, who has been a part of the coffee industry for 15 years, decided it was time to do coffee differently in Truckee. “The goal was to connect the dots from farmer to guest,” starts Tuason, “by bringing high quality, sustainably sourced coffee, food and wine to a small mountain community that he always loved.” Coffeebar’s mission is one of the most unique things about them, and one of the reasons why their coffee is so great. They’ve committed themselves to ‘Vertically Sourced Coffee’ which means that they’ve committed to “intentionally sourcing” their coffee and focusing on “partnering with importers who share our ideals [of] long-term relationships, origin commitment, and more sustainable sourcing methodologies.”
But connecting Truckee locals to amazing coffee was only one inspiration to set up shop; the other inspiration was to bring the hospitality and community found at the small, family-owned coffee bars of Italy. The Italian coffee bars “are incredible quality and hospitality-focused,” Tuason explains. “We strive to give our guests that same experience; where every Coffeebar visit gives them everything they need to feel welcome in our world.” They provide the homey comforts and hospitality not only to their customers (some who have been regular fixtures since opening in 2010!), but also to their employees, vendors, and producers by responsibly sourcing the coffee, partnering with local farms and businesses, and recycling coffee grounds and food waste to the farms to feed the soil.
Stop by for a great cup of coffee and a pastry “made from scratch in house with love every day” at their downtown or Donner Pass Road locations in Truckee. You can find out more about the brand, its missions, and news updates by following them online at their website, Facebook, Instagram, and Twitter.
What is your favorite outdoor activity in Truckee?
Trail running on the Sugar Bowl to Squaw Valley trek in the summer, and skiing at Squaw Valley in the winter.
Where is your go-to place when you need to relax?
Hunter Creek Falls in Reno
Where is your favorite spot to grab a cocktail or bite to eat?
Tavern for cocktails, Moody's for a bite to eat
Snow bum or beach bum?
Where can we find you on a Sunday morning?
Currently? Changing diapers in my daughter Naia's nursery.
What is your favorite local Instagram account to follow?
@truckeedirtfondo and @tahoefoodhub
Truckee and North Tahoe are growing so quickly! What are you most excited about in this new development?
More employee housing!