Quality Automotive and Smog
In modern life, there are three guarantees: death, taxes, and check engine lights. While no one relishes the prospect of any, Truckee’s Quality Automotive and Smog can certainly alleviate the hardships brought upon by cars. We’ve always had such great experiences when we visit Quality Auto (as do the 118 pages of five-star reviews on their website!) and we were curious to find out more about the owners, Bill and Sheila Greeno, and what makes their Truckee business so special.
When the Greenos took over the business, with ample encouragement from Sheila’s father, their goal was to turn an ordinary auto shop that just happened to be in Truckee into a truly Truckee business. Because of the couple’s philanthropic nature and business mindedness, creating a trusting space for locals and visitors alike was a natural step. “We have strived to become known as ‘Your Local Trusted Auto Care,’” explains Sheila, “by providing the most quality service which includes premium parts and fluids, highly trained technicians, and respectful and friendly service advisors.”
So, what makes Quality Automotive and Smog an outstanding local business?
First, the staff is outstanding. When we asked Bill what his favorite part of running this business is, he said, “my employees”. Not only do the technicians possess expert diagnostic skills, Bill explains that they also “make a vital connection with customers.” Customers know the exact issues with their cars and are provided with comprehensive information to ensure they can make "smart" decisions about their vehicle. “We provide a complete picture of the condition of their vehicle and help prioritize repairs and maintenance,” says Bill. Quality Auto and Smog has such a great staff because of their hiring practices, training, and team building.
Second, Bill and Sheila are constantly showing their customers how much they love them. “We enjoy talking with them and working on their vehicles. Many of our customers are our friends and neighbors,” says Sheila. They offer programs to customers such as complimentary lift tickets, courtesy e-bikes, and complimentary car washes. Recently, they have launched a new program called "ServicePlus 5% Dividend", which allows customers to receive a 5% credit based on their invoice that can be used on any future service. And customers can benefit from extended warranties by joining the Red Check Club.
Lastly, it’s the Greeno’s dedication to Truckee that make this business truly Truckee. Before purchasing Quality Automotive and Smog, they were just a couple of ski bums, set on raising a family and making Truckee their home. Over the years, they have given back to the town they so love through volunteerism. “We have served on several boards over the years;” says Sheila. “Bill currently sits on the Chamber of Commerce board, and I on the KidZone Museum Board. I also drive for Meals on Wheels and volunteer as a Girl Scout leader for girls in our community.” Their next goal: tackle employee housing. Sheila states, “[we] hope we are contributing [to the solution] by building two workforce housing apartments at the new shop.”
Rapid Fire Questions
Where can we find you on a Sunday morning?
Sheila: In the hot tub
Bill: Church, or somewhere in the mountains
Favorite place to grab a bite?
Sheila: Glenshire Pizza
Bill: Best Pies
Where is your go-to place to relax?
Sheila: Tahoe Yoga and Wellness
Favorite outdoor activity?
Sheila: I don't have a favorite. I ski, mountain bike, hike, golf, paddle board and enjoy whitewater river rafting.
Bill: Skiing at Alpine Meadows