Truckee Shopping: Tahoe University


"No bad days" is their motto.

Tahoe University is a brand, lifestyle and athletic apparel company based out of the historical Star Hotel at 10015 West River Street in Downtown Truckee. Being avid lovers of all things Truckee / Tahoe the family owned business wants to share their love of adventure and the mountains with others.

Being based in Truckee, and having the outdoors just steps away, owners Erin Wilkinson and Marne Bormann made a conscious decision to work with local artists and have their apparel designed and printed locally.

Tahoe University

Being fortunate enough to find the Star Hotel, built in the 1800's and recently remodeled, Tahoe University's brick and mortar location has an incredible amount of charm and character that really feels like you are walking into someone's home. With lounge areas, over 4,000 square feet of retail space and an outdoor courtyard with free wifi, the community is invited to come and hang out and use the space.

The family-friendly store carries a unique assortment of one-of-a-kind items that complement a Tahoe lifestyle, from women’s apparel, yoga wear, furniture, home decor, local art, kids clothing, and much more.

If you’re one of those active and interested people who always want to find out the latest, we suggest you look up Tahoe University on one of their several social media channels: FacebookPinterest, Instagram and Twitter.